At JLR, the transition to electrification is integral to our Reimagine strategy. But our transformation extends beyond our vehicles; it encompasses a culture shift, continuous training and meticulous detail to ensure we are curating the ultimate electric experience for our clients.

Her role encompasses public charging, home charging, and energy, and through analysing customer insights and research and her involvement in validation and testing, Vicky understands how JLR clients think and feel, finessing experiences to the highest level to ensure complete client satisfaction.

She also runs so‑called ‘charging safaris’; “We give people an I‑PACE and ask them to come back in an hour with more charge than when they left. If you had a petrol car, you’d know exactly how to do that – we equip people with the knowledge to maximise range and make smart decisions. It’s fun and shows us how everyone’s different – it helps us consider different factors about our clients’ experiences and how people approach it in varied ways through the most native route for them. I ensure we’re not just launching a minimum viable product, but something that's lovable and usable. Everything is underpinned by giving clients a top‑notch, five‑star experience.”
 
Following a Sports Engineering degree, Vicky worked as an innovation engineer for Adidas, living in Oregon, USA, working on basketball footwear. “As part of that, we used Friday afternoons to innovate. I taught myself how to code and ended up writing a facial recognition software to understand how customers were reacting to our products through their micro‑facial expressions. JLR was interested in the applications of this for their ADAS (Advanced Driver Assistance Systems) technology to know when a driver became unwell behind the wheel. It was a really random route to come into a company I have so much love for.”

After working in ADAS, innovative technologies and safety features that support the driver, enhance vehicle safety and improve the driving experience, Vicky moved into electrification in 2023.

Lifelong brand advocate Vicky added: “I've grown up on Land Rover. I've restored classic Land Rovers with my dad since I was old enough to be more help than a hindrance! I took my driving test in a Series 3 lightweight, so I grew up on the brand. It’s really special to me.

“I'm so excited to launch our electric products. We've worked so hard to build an ecosystem around the car to keep the client safe and have a security blanket around them. I can't wait to see clients’ reactions when it goes live.”