ELECTRIFICATION IS AT THE HEART OF OUR BUSINESS TRANSFORMATION
Electrification is truly exciting for us. World class refinement, increased propulsion flexibility, supreme driving dynamics, uncompromised designs and next‑generation features are all expressions of the electric experience we are curating for our clients.
Electrification demands a pragmatic, forward‑facing perspective as a business. We are transitioning into an electric future for all brands, and offering our clients choice through our enhanced propulsion portfolio. Before the end of the decade Range Rover, Discovery and Defender brands will offer electrified options, while Jaguar will be entirely electric.
2026
The launch of all‑electric Jaguar
2030
All nameplates to have a BEV variant
2039
JLR ambition to be carbon net zero
OUR FOOTPRINT
We are unwavering in our pursuit of a fully electric future which is exemplified by our rapidly transforming industrial footprint.
Our transformation extends beyond our vehicles, following a desire to unlock electrification across our entire footprint and ecosystem.
The Future Energy Lab in Whitley, Coventry already develops, and tests Electric Drive Units (EDUs) built in‑house, whilst the Engine Manufacturing Centre in Wolverhampton will build EDUs for our next generation EVs.
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New Jaguar four‑door GT prototypes began latest round of cold weather testing and calibration assessment in the Arctic Circle ahead of reveal later in 2026. The seasonal testing on frozen lakes is part of the most comprehensive Jaguar development programme ever undertaken.
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JLR announced plans to unlock double‑digit revenue growth by giving markets and customers more choice through greater propulsion flexibility on its Range Rover and Defender models and refocusing its strategic intent on the North America market.
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