OUR MODERNIST DESIGN PHILOSOPHY BUILDS DESIRABILITY AND EMOTIONAL ENGAGEMENT WITH OUR CLIENTS
Inherently sustainable and furthered by our passion to innovate, our Reimagine journey demands dedication, adaptability and a future‑facing outlook.
Together, we will drive forward and lead the way in reimagining the automotive industry.
OUR VISION
Our vision of excellence extends far beyond the confines of the road. It underpins JLR’s Reimagine strategy and delivers unique client experiences and positive societal impact.
JLR embraces a future where innovation and tradition coexist. By building strong emotional brand equity, we empower our discerning clients to live exceptional experiences with our brands.
Reimagining desirability
Empowered by our people – we have an unwavering commitment to creating the most desirable vehicles in the world.
Bringing together expertise across design, development and operations, our Creative Leadership Team transforms bold ideas into reality, shaping the vehicles and experiences that define the future of JLR.
DRIVING DESIGN EXCELLENCE
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Andy Wheel
Design Development Director Andy leads the transformation of design intent into production‑ready solutions, overseeing digital models, technical data and visual assets that support vehicle development and informed decision‑making. Alongside fellow Design Directors, he shapes cohesive whole‑vehicle direction, driving efficient, high‑quality delivery from concept to production.
Davide Limongelli
Exterior Design Director Davide leads the creative direction of vehicle exterior design, shaping distinctive products that express brand identity and elevate the portfolio. Responsible for exterior design, he balances creativity, innovation and commercial success while helping define whole‑vehicle strategy and future‑focused design exploration.
Andy Hart‑Barron
Interior Design Director Andy leads the design of the complete in‑cabin experience, shaping interiors and digital interactions that define how customers connect with our vehicles. He delivers modern luxury user experiences that express each Brand’s character, while helping guide whole‑vehicle creative strategy and future‑focused innovation.
Danella Bagnall
Design and Technical Operations Director Danella Bagnall leads on technical and operational performance, ensuring high‑quality outcomes across programmes. Responsible for technical delivery, programme execution, business planning and transformation, she enables teams to operate efficiently at scale while driving continuous improvement and future‑ready ways of working.
The Influences Behind Their Ideas
What inspires Andy
Inspired by modernist architects John Lautner and Richard Neutra, Stanley Kubrick’s films, and Jacob Jensen’s design ethos. Andy's drawn to space‑age aesthetics that remain forward‑looking.
What inspires Davide
Davide draws inspiration from design icons Ettore Sottsass and Marco Zanuso, and the contrasting photographic styles of Saul Leiter and Helmut Newton, inspired by their artistry, character and emotion.
What inspires Danella
Danella's creative inspiration is contemporary sculpture, including the works of Louise Borgeois, Antony Gormley and Anish Kapoor.
What inspires Andy
Andy draws inspiration from industrial and automotive design with character, and from observing how people and cultures express their values through the brands, products and experiences they choose.