TO REIMAGINE MEANS TO RETHINK EVERYTHING WE DO
Our Reimagine strategy is shaping an exceptional and fast‑evolving transformation. It lays out a clear path to unlocking the full power of our House of Brands and achieving double‑digit growth through propulsion flexibility.
Providing a pathway that allows us to lead and not follow, Reimagine is about thriving through ingenuous co‑creation and strategic collaboration, unlocking electrification across our entire footprint.
Continuing to celebrate our long‑standing heritage, we believe that preservation doesn’t mean standing still; it prospers through renewal, modernity and disruption.
As we enter a critical business delivery phase of our Reimagine strategy, launching five new products over the next two years across our incredible House of Brands, now is also the time to evolve our plan to offer global markets greater propulsion choice to unlock growth and build resilience.
Reimagine pillars
MODERN LUXURY
Where design philosophy meets sustainability, innovation and exceptional client experience to create desirability.
ELECTRIFICATION
Ushering in a new era of sustainable, luxury vehicles, our unwavering commitment lies in the electrification of our house of brands.
SUSTAINABILITY
Sustainability is at the heart of everything we do, driving us to redefine the future of responsible excellence across our footprint.
ENTERPRISE
Our journey to realise a sustainability‑driven vision of exceptional brands and products, through transparent and ethical end to end supply base.
OUR CREATORS
Every vehicle. Every innovation. Every step of momentum in over 170 markets worldwide. None of it would be possible without the expertise, drive and continued ambition of our people and global network.
Our transformation extends beyond our vehicles, following a desire to unlock electrification across our entire footprint and ecosystem. We are passionate about making the transition effortless for our clients, offering more global electrified choice, as well as accelerating the change so seamless charging experiences become a reality across the globe.
TRANSFORMATION
Central to the Reimagine strategy is the transition to an electrified future across every brand and market, enabled by our flexible propulsion approach. We will offer a variety of flexible propulsion options ‑ including mild hybrid electric vehicle (MHEV), full hybrid electric vehicle (HEV), plug‑in hybrid electric vehicle (PHEV) and full battery electric vehicle (BEV) ‑ to ensure we can adapt to different market and client demands achieving growth, reimagined.
We recognise the importance of addressing the environmental threats we all face. Our focus is to use our vehicles, technologies, and our people for good.
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Before the end of the decade Range Rover, Discovery and Defender collections will all offer electrified options, while Jaguar will be entirely electric.
GROWTH, REIMAGINED
Find out more about the latest Reimagine strategy developments and our transformation growth plans here.
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