GUIDE TO SEO

Can you learn Search Engine Optimisation in an hour?

Surprisingly, the answer is yes, at least when it comes to the fundamentals! 

This six‑part series of roughly ten‑minute‑long videos from Rand Fishkin of MOZ is designed to deliver core SEO concepts efficiently and effectively.

If you are looking for an overview of SEO then videos 1 to 4 take you through the basics. Videos 5 and 6 go into more depth about the technical aspects of SEO

Credit: All content courtesy of MOZ.COM

SEO is a tactic. It's a way to control things. It is not a business goal. No one forms a new company or sits down with their division and says, "Okay, we need to rank for all of these keywords." Instead what you should be saying, what hopefully is happening in your teams is, "We have these business goals." In this first video Rand Fiskin talks about SEO Strategy...

Before doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against.

Satisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this section of the One‑Hour Guide to SEO, Rand covers everything you need to know about how to satisfy searchers, including the top four priorities you need to have and tips on how to avoid pogo‑sticking in the SERPs (Search Engine Results Pages).

We've covered strategy, keyword research, and how to satisfy searcher intent — now it's time to tackle optimizing the webpage itself! In the fourth part of the One‑Hour Guide to SEO, Rand offers up an on‑page SEO checklist to start you off on your way towards perfectly optimized and keyword‑targeted pages.

We've arrived at one of the meatiest SEO topics in our series: technical SEO. In this fifth part of the One‑Hour Guide to SEO, Rand covers essential technical topics from crawlability to internal link structure to subfolders and far more. Watch on for a firmer grasp of technical SEO fundamentals!