At JLR, the transition to electrification is integral to our Reimagine strategy. But our transformation extends beyond our vehicles; it encompasses a culture shift, continuous training and meticulous detail to ensure we are curating the ultimate electric experience for our clients.

Edward said: “Would you attempt to drive a petrol or diesel vehicle 30 miles with the fuel light on? Would you attempt to drive 30 miles when your vehicle says ‘CHARGE NOW’? I truly believe continuous learning and innovation are essential for tackling the future of engineering.”

From enduring temperatures of ‑20℃ during his most recent testing trip in Sweden, to scorching desert conditions in the UAE, Edward’s engineering expertise takes him to various testing locations to ensure JLR’s vehicles perform to optimum performance and capability, regardless of where in the world they are driven. This commitment to international standards ensures JLR’s dedication to quality is paramount.

“Being able to experience our products in such a harsh environment is amazing; driving over a frozen lake on 30cm of ice has you feeling all sorts of emotions! Seeing the fleet in these conditions really showcases their capabilities; it's fantastic to see them tackle arduous terrain as intended, instead of just cruising down the M40!

Discussing misconceptions around EVs, Edward added: “We're all working extremely hard to create a perfect product for the client and for the products to be competitive in market. Naturally not everyone fully understands EV technology. Range anxiety should be temporary in my opinion; once someone purchases an EV and becomes familiar with it, using it on a daily basis with a ‘consistent duty cycle’, they'll soon get used to their car and know what it is capable of.”