At JLR, the transition to electrification is integral to our Reimagine strategy. But our transformation extends beyond our vehicles; it encompasses a culture shift, continuous training and meticulous detail to ensure we are curating the ultimate electric experience for our clients.

From launching Her Majesty Queen Elizabeth II’s Jaguar XJ limo, to sharing a stage at a motor show with David Beckham, it’s all in a day’s work for Jamie. "I have a really high‑performing team doing an excellent job to make sure our Jaguar body shop is the best body shop that JLR has ever had. I'm convinced that goal is achievable; the work we’re doing is groundbreaking.” 

The new body shop at Solihull will be equipped for JLR's electrification journey and designed with sustainability in mind. Jamie said; “It will be pleasant to work in and appealing for clients to visit too. Electrification is driving us to do something different and consider it from a luxury mindset; it’s about looking at the bigger picture and taking everything into consideration. We’ve upped our game from a product perspective, now we’re doing it from a manufacturing point of view too. 

“We’re always looking at continuous improvement; how to become more efficient, to drive a higher quality, and how technology can automate our processes to ensure efficiency. Jaguar has been around for some time and a lot of lessons span decades. We are working with a very agile mindset to improve our product delivery. There are some valuable processes and techniques that we must stick to even in these modern times, so we respect the legacy and heritage.” 

Although initially sceptical about the transition to all‑electric, Jamie said; “It’s the right decision because more and more people are buying electric vehicles. The overall range is significantly improving, the performance of the cars is uncompromised, and charge times have improved massively because the technology is advancing. I think people are perhaps stuck in the mindset of thinking it will take eight hours to charge a car for it to only have a 200‑mile range, when that’s not the case. I’m excited to launch our new Jaguar products – the immediate future for our new Jaguar vehicles is exciting, but it’s going to be even better beyond that!"