At JLR, the transition to electrification is integral to our Reimagine strategy. But our transformation extends beyond our vehicles; it encompasses a culture shift, continuous training and meticulous detail to ensure we are curating the ultimate electric experience for our clients.

“I was a patrol deputy when advanced technology started making its way into patrol vehicles. After leaving law enforcement, I started a small business that offered a database entry service. Through creativity and brute force, I combined off‑the‑shelf technologies in a novel way to automate the process. This was my first experience seeing the possibilities with software and it sparked a desire within me to learn how to build.” 

Matt went on to work at Pixar Animation Studios and had a front row seat when Steve Jobs announced to the world that Flash was defunct. “The timing was serendipitous ‑ that day I started teaching myself HTML5 and web technologies and never looked back. The turning point was being surrounded by talented technologists. One group that made an impact on me was the ‘tools department’; software developers who created custom software to address needs which arose during film production. Once I saw software engineering as a creative endeavour, I was hooked.”

Our global network of nine technology hubs is integral to the creation of our next gen luxury vehicles; the masterminds based there curate fully connected and seamless experiences for clients. 

Matt, who has been at JLR for 10 years, was hired as a JavaScript developer after the Portland hub opened. “The focus was getting HTML5 into vehicles. I developed several proof‑of‑concept applications exploring the boundaries of what was possible with in‑vehicle web technologies. We are fortunate to have access to world‑class talent in the digital product sector. We have industry leaders working to elevate our place in the automotive technology space every day.” 

Matt, who has been at JLR since 2015, was hired as a JavaScript developer after the Portland hub opened. “The focus was getting HTML5 into vehicles. I developed several proof‑of‑concept applications exploring the boundaries of what was possible with in‑vehicle web technologies. We are fortunate to have access to world‑class talent in the digital product sector. We have industry leaders working to elevate our place in the automotive technology space every day.” 

Over the next decade, we will invest around $180 million into the 50,000 sq. ft Portland hub, accelerating the development of cutting‑edge connectivity and autonomous technologies. As vehicles become increasingly software‑driven, we will continuously elevate our clients’ drive experience through the latest array of apps, services and features. Our partnership with Tata Communications' MOVE™ platform enables greater connectivity for in‑car features, and our investment in CesiumAstro is accelerating advanced in‑vehicle connectivity and high‑performance communication systems, a key enabler for Software Defined Vehicle (SDV) and future digital experiences.